COMPANY CHALLENGES
COMPANY CHALLENGES
Your strategy.
Their daily habit.
We close the gap between your strategy and what people actually do.
The pattern you recognise.
New strategy gets launched. Town hall goes well. Training is scheduled.
People attend. People nod. People go back to their desks.
Three months later, someone asks: whatever happened to that initiative?
The hidden cost is not the training budget. It is the strategy that never becomes daily behaviour.
Countries
11
Countries
30+
Participating nationalities
8
Industries
65%
Sustained engagement at week 12
A Company Challenge is a programme designed to help people practise and embody the change in their daily work.
Small acts, repeated until the new way is just how people work.
Training is good. Practice is better. Habit is how change sticks.
Designed to be enjoyed, because what people enjoy they practise. What they practise becomes habit. What becomes habit sticks.
Jaspar and Michiel, the energy behind
Company Challenges.
Three Layers, Chosen by Design.
Most providers ship one layer. We treat the combination as the design.
Digital platform
Daily assignments, progress tracking, social sharing, and nudges. The backbone that ties everything together across locations and time zones.
Physical artefacts
Scratch cards on the desk. Challenge boxes shipped to the door. The tactile moment that no push notification will ever match.
Live moments
Workshops, team events, pub quizzes, and meeting rituals. The shared energy that stops change from becoming private compliance.
How it works.
01
Diagnose the gap.
Where is strategy not yet showing up in daily behaviour?
02
Define the smallest daily act.
What is the one thing someone could do differently tomorrow?
03
Design the programme.
Digital, physical, and live, chosen against what the change needs.
04
Activate.
Platform goes live. Scratch cards arrive. The first challenge lands.
05
Reinforce.
Workshops, peer dynamics, and social visibility keep people coming back.
06
Measure.
Participation, repetition, habit formation. Not what people know. What they do.
Built on behavioural science. Designed to feel good.
Every design choice traces back to a primary source. Distributed practice. Retrieval. Social visibility. Trigger design. Not borrowed language. Applied mechanisms.
If it’s enjoyed, people do it
If they do it, it becomes practice
If it’s practised, it becomes habit
If it’s habit, change sticks
The Habit Design Framework
The full behavioural science behind our method. How we design programmes that people enjoy, practise, and sustain.
What this looks like in practice
Four programmes. Four industries. Real results.
Utilities
AI adoption
An energy retailer wanted Copilot to become part of how a commercial team actually worked. Three months. Scratch cards on the desk. Monthly live sessions. Sustained engagement held into week twelve.
Technology
AI exploration
A global tech company, five countries, four hundred people. Every sprint carried a physical encouragement award. Over two hundred joined every live session.
Telecoms
Values
A telecoms company needed values to reach field staff who never start their day at a desk. A scratch card arrived at home. Daily assignments on the platform. Photos, conversations, songs. A pub quiz to close it out.
Insurance
Innovation
An insurer wanted to arrive at its innovation event with people who had already done the thinking. Daily assignments accumulated on a shared board before anyone walked in.
65%
SUSTAINED ENGAGEMENT AT WEEK 12
Skills that get used. Behaviour you can see.
We measure on three levels: participation patterns over time, sustained engagement at week twelve not just week two, and when a client wants to see whether behaviour itself is shifting, we add a habit measurement layer designed for that programme.
Because dashboards don’t change culture. Repeated behaviour does.
The people behind it
Jaspar Roos
Behavioral design, play, and AI
Dr. Ilse Svensson ‑ de Jong
Adoption science and behavioral analysis
Michiel Ykema
Systems thinking and change architecture
Prof. John Bessant
Innovation and academic research
Rogier Egmond
Value-driven activation and user traction
Sabine Schilleman
Learning, development, and employability
Every quarter you wait, the gap between your strategy and behaviour grows.
Start with a focused pilot. See measurable behavioural shift within 90 days.
Designed to be enjoyed. Built to make change stick.