Build Habits That Stick. At Scale.
Most transformation programs deliver slides.
We deliver engagement cues, daily micro-challenges, workshops, and a platform that turns strategic priorities into things people actually do. Every day.
Transformation doesn't fail from lack of intelligence. It fails from lack of repetition. We make new behaviors easier (and more fun) than the old ones.
The pattern you recognize
New strategy gets launched. Town hall goes well. Trainings are scheduled. The CEO sends an inspiring message. Another e-learning appears in everyone’s inbox.People attend. People nod. People go back to their desks.
But behavior stays exactly the same.
Three months later, someone asks: “Whatever happened to that initiative?”
Sound familiar? You’re not alone. This pattern plays out in organizations across every industry, every country, every size. And the reason is always the same: corporate transformation is still treated as information transfer.
A presentation is not a habit.
An e-learning is not a habit.
A Slack message from leadership is not a habit.
A habit is a small action,
repeated until it becomes automatic.
That’s what we build. Company Challenges designs corporate habit systems: structured programs that combine a digital platform with physical tools, live workshops, and social mechanics. We turn strategic intent into daily behavior. Not once. Every single day.
Digital + physical. That's the difference.
Most providers give you an app. We give you a system.
Here’s what digital-only solutions miss: people ignore apps. They skip notifications. They complete a module and forget it by lunch. You know this. You’ve watched the adoption curve flatten after week two.
That’s why we combine digital with physical. Our programs include:
Scratch cards.
Physical or digital daily-challenge cards that sit on someone’s desk or screen. Scratch today’s field to get the password for the challenge. Do the challenge. That tactile moment creates a micro-commitment no push notification will ever match.
Live workshops and retreats.
Immersive sessions where teams don’t learn about change; they experience it. Through play, creative exercises, and structured challenges that stick because they were felt, not just heard.
Challenge boxes.
Beautifully designed physical kits shipped to participants. Cards, guides, materials. The program arrives as something worth opening, not another corporate email worth ignoring.
A digital platform.
Daily assignments, progress tracking, social sharing, nudges, and analytics. The backbone that ties everything together across locations and time zones to tailor to your KPI needs.
Offline activations.
Hackathons, team events, meeting rituals, and moments designed to make the challenge visible and social.
The result? 65% sustained engagement. Not launch-day enthusiasm. Sustained participation across the full program. That’s what happens when you design for real human behavior instead of optimizing for clicks.
Curious how this would work for your organization?
Built on behavioral science. Designed to feel good.
Lasting change doesn't come from motivation spikes.
It comes from structured repetition, and a reason to come back tomorrow.
Behavioral research (from Kahneman to Fogg to Cialdini) consistently shows that sustainable change requires: tiny repeatable actions that lower the barrier to start, emotional reinforcement that goes beyond rational arguments, social visibility because people do what they see others doing, and identity reinforcement over time that shifts someone from “I tried this” to “I am someone who does this.”
We translate that science into programs people genuinely enjoy. Not because we slap points and leaderboards on everything. Because we design experiences that feel rewarding in themselves. A scratch card you look forward to. A workshop you actually talk about at dinner. A challenge that makes you feel competent, not monitored.
When the action is small enough, resistance drops. When repetition is structured, confidence grows. When confidence grows, identity shifts. When it’s playful, people don’t need to be pushed.
Want to see the science behind the system?
Why this is different from training (and from apps)
Training informs. Apps notify. Habits transform.
Traditional training gives you a big session, a brief motivation spike, and fast drop-off. Digital-only platforms give you modules people complete without absorbing. Both miss the same thing: daily repetition in the real world.
Company Challenges delivers micro-actions embedded in workflow, daily repetition across digital and physical touchpoints, structured reinforcement through social and tangible mechanics, and identity-level change that outlasts the program.
What you lose without a habit system: every week of low adoption is a week of unrealized ROI on the tools, training, and strategy you already paid for. The cost isn’t the program you haven’t started. It’s the investment that isn’t landing.
We move from awareness to automaticity. From compliance to ownership. From “I completed the module” to “This is how I work now.”
The 1% model
1% better every day.
If 500 employees improve 1% daily in how they use AI, collaborate, or act securely, the compound effect over weeks becomes strategic.
Not through pressure. Through system design. Not through inspiration. Through architecture. Small behaviors, multiplied across large systems, create competitive advantage that compounds while competitors are still scheduling their next training.
From Intention to Identity
A corporate habit-building system.
Company Challenges is a corporate habit-building system. Digital platform. Physical tools. Live experiences. Behavioral science.
We move organizations from intention to repetition. From repetition to identity. From identity to culture.
Who this is for
For leaders who are tired of launching initiatives that fade, and tired of platforms nobody opens after week two.
Built for organizations that invest in AI but see low adoption, struggle with compliance fatigue, want cultural change without burnout, need visible ROI on transformation, and have 200+ employees where small daily change compounds into strategic advantage.
What we actually build
We build corporate habit systems that turn strategic priorities into daily behavior.
Instead of one-off workshops or yet-another-app, we design structured challenge architectures that start extremely small, remove psychological resistance, create visible daily progress, make success social, and turn participation into identity.
We make the desired behavior easier (and more enjoyable) than avoidance.
A full program includes: behavioral diagnosis, micro-action design, challenge architecture, platform setup and nudging system, physical materials (scratch cards, challenge boxes, printed guides), workshop and retreat design, content creation, engagement mechanics, and measurement and reporting.
Or in short: Fully customized. No operational burden for your teams. We run it. You see the results.
How it works
01
Diagnose the behavioral gap
02
Define high-impact micro-actions
03
Design the challenge architecture (digital + physical)
04
Activate via platform, scratch cards, and nudges
05
Reinforce socially through workshops, events, and peer dynamics
06
Measure habit formation and behavioral shift
Want to see what Step 1 looks like for your organization?
Measurement and Impact
Behavior change you can see.
We track participation consistency, repetition patterns, adoption depth, confidence growth, peer interaction, and leadership engagement. From activity metrics to habit metrics.
Because dashboards don’t change culture. Repeated behavior does.
Every quarter you wait, the gap between strategy and behavior grows
Start with a focused pilot. See measurable behavioral shift within 90 days.
We take on a limited number of new pilots per quarter to ensure full customization and support.
Our Team
Behavioral design, play, and AI
Jaspar Roos
Innovation and academic research
Prof. John Bessant
Michiel Ykema
Systems thinking and change architecture
Adoption science and behavioral analysis